My Website

Capabilities

My Journey

Background

I’ve built my approach around clear goals and focused strategies, turning ideas into daily actions that drive real progress.

Passionate about making strategy practical and measurable.

Strategy Lead

BrightCo

2018 – 2021

Passionate about making strategy practical and measurable.

Consultant

StratWorks

2021 – Present

Helping clients focus and execute with clarity.

A close-up of a desk scene featuring part of a keyboard on the left and an open planner or diary on the right. The planner shows the date as Wednesday the 23rd, with handwritten text below it saying 'Marketing Strategy'. The scene is on a light wooden surface, creating a professional and organized atmosphere.

Where To Play

We pinpoint the exact customers and channels to focus on, ensuring your resources hit the mark every time.
A series of cards labeled 'Brand Positioning' are displayed on a blue surface. The cards have blue and white sections, featuring text about strategic brand concepts. Nearby are a blue pen, a color swatch card, a book with circular patterns on the cover, and a black and blue marker. The arrangement is neat and organized, suggesting a theme of branding and design.

How To Win

Crafting a clear edge through quality, cost leadership, or niche expertise that sets you apart in the market.
A close-up of a chess game in progress, showing a hand moving a black king piece on the board. The background is blurred, and there is a white queen piece visible to the side. The composition focuses on the intense concentration and the strategic moment in the game.

Execution

Turning strategy into daily actions with clear goals, resource alignment, and ongoing measurement.
A business model canvas displayed on a corkboard features several categories with sticky notes of various colors. The categories include key partners, key activities, value proposition, customer relationships, customer segments, channels, cost structure, and revenue streams. Each category contains notes with handwritten text that describes elements of a business strategy, divided into sections using lines on the board.

Clear Strategy

Set measurable goals and choose where to play with purpose.
Feedback
Thanks to my website’s clear, actionable plan, our team finally aligned on priorities and saw real progress fast.